In 2007 the logo changed to be the flat version that a lot of companies changed to around that time. The explanation (as I understood it) was that companies were conscious of download speeds, responsive environments, making sure their logos scaled well.
In 2016 however, the logo changed again. Back in is shading, gorgeous curves - the text has been sharpened and made easier to read - the tail fin now looks like an aircraft tail fin. It looks .. modern!
So when did logos start getting shading again?
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